9:15am – 10:00am
Responsive People
with Faruk Ates
Holistic Web Design As The Craft Matures
Faruk Ateş is a designer, developer and entreprenerd. He started his career building Content Management Systems at a small firm in The Netherlands, and then went on to Apple in Cupertino where he worked on the Online Store and MobileMe. After that, Faruk was the Product Designer for Apture in San Francisco, until they got acquired by Google and he left to build his own startup, which hopes to launch its first product later this summer. @kurafire | www
10:00am – 10:45am
Little Big Systems
with Erin Kissane
Embiggening the Magic of Craft
Erin Kissane is a reader, writer, editor, and content strategist based in Brooklyn. She is the author of The Elements of Content Strategy (A Book Apart, 2011), a handbook for everyone faced with the task of creating and managing big batches of useful content for real people. Erin leads projects for Brain Traffic, the consultancy behind Confab: The Content Strategy Conference. She was formerly editor of A List Apart magazine and editorial director at web agency Happy Cog Studios in New York. As co-founder of Contents, a new magazine about content and online publishing, she seeks to bridge gaps and strengthen connections between communicators and information-slingers from all over the content/publishing world. When she isn’t doing those things, she cooks with exuberance, shakes cocktails, and reads to excess. @kissane | www
11:15am – 12:00pm
Switch: From Freelancer to Entrepreneur without Agency-ing*
with Matthew Smith & Jamin Jantz
How to run a flexible team approach through co-working and resource allocation
Matthew Smith is the Creative Director at Zaarly and Jamin Jantz is Zaarly’s Project Manager. In their life before Zaarly (LBZ), they ran Squared Eye. They both life in Greenville, SC and continue to work on side projects together, including Matthew’s invention, PatternTap, LifeinGreenville and CoWork Greenville. Their business partnership is the result of a shared passion for quality and craftsmanship in business and design. @zaarly | www
12:00pm – 12:45pm
Lettering for a Living
with Jessica Hische
Embrace Your Speciality
Jessica Hische is a letterer, illustrator, type nerd, and secret web designer best known for her personal projects, obsession with cats, and occasional foul mouth. She currently serves on the Type Directors Club board of directors, has been named a Forbes Magazine “30 under 30” in art and design as well as an ADC Young Gun and one of Print Magazine’s “New Visual Artists”. She’s been lucky to work for amazing clients like Wes Anderson, McSweeney’s, Penguin, Target, and Tiffany & Co. @jessicahische | www
1:45pm – 2:30pm
Why CSS Preprocessors Matter
with Jina Bolton
Maintainable CSS workflow with Sass or Less
2:30pm – 3:15pm
Unbelieveable eCommerce
with Paul Boag
How a client and web designer came together to increase ecommerce sales on one site by 10,000% in 5 years.
3:45pm – 4:30pm
Revert to Type
with Jon Tan
Making web type work with a solid grounding in the technical aspects of web fonts, and typesetting for impact or immersion
4:30pm – 5:15pm
The Burden of Creativity
with Cameron Moll
An analysis of mankind's ability to create, why it's so challenging, and how to make it a little less burdensome
Cameron Moll is a designer, speaker, author, husband, and father living in the coastal town of Sarasota, Florida. His work or advice has been featured by Forrester Research, Communication Arts magazine, HOW magazine, Print magazine, National Public Radio (NPR), and many others. He’s the founder of Authentic Jobs, a targeted destination for web professionals and the companies seeking to hire them. He’s also the artist behind a unique series of letterpress type posters that re-imagine buildings as if constructed entirely of type. Cameron is a sucker for anything that involves his four sons and sports equipment. He’s also been known to spend a little too much time building, flying, and ultimately crashing R/C airplanes. @cameronmoll | www